office_simona@yahoo.com
PROFESSIONAL EXPERIENCE
11.2018 – 01.2024 NATIONAL DIRECTOR
MISS ROMANIA PROJECTS -RHB, BUCURESTI
Field: Management – Consulting
Responsibilities and Competencies: Special Events Organization: Experience in organizing special events, with a focus on artistic, cultural and media management, as well as international relations.
Cultural and Commercial Diplomacy: Skills in cultural and commercial diplomacy, coordinating events involving artistic performance and branding.
Global Beauty Contests: Active involvement in global beauty contests and creative industries, including design, fashion and personal development.
Global Franchise Management: Experience in global franchise management, representation, accreditation and licensing in the fields of beauty, talent and fashion.
Television Production: Skills in media management and television production. Producer of the #RomaniaFrumoasa concept, a project that includes cultural events with an educational component and Romanian artistic performance. These initiatives serve as cultural diplomacy tools and promote the national brand and identity globally.
Building International Relations: Experience in building and maintaining cordial relationships internationally.
Exclusive Licenses: Exclusive license holder for international beauty and talent competitions through RHB, operator of #MissRomania. Leader in Romania and Moldova for the international representation and promotion of beauty ambassadors.
Achievements: Television Strategy and Branding: I was involved in developing the strategy and branding for the Romanian Tourism Television and the Inedit TV Folklore Television – thematic televisions with a strong focus on general management and the promotion of domestic and international tourism. Thanks to our programs and extensive coverage through increased distribution, we contributed to the promotion of tourism and implicitly Romania.
TRAVEL MIX Tourism Channel: Present on the Romanian market since 2011, the main objective of the channel is to promote Romanian tourism in all its forms: travel, business, cultural, medical, religious, agrotourism, ecotourism, etc. TRAVEL MIX serves as a thematic information source for viewers, a marketing channel with national visibility for tourism operators and a teaching resource in the hospitality industry. My responsibilities included developing, marketing, programming and endorsing content, establishing partnerships and selling media space. TRAVEL MIX is accessible on Cl 309, Orange TV DTH (satellite), AKTA Digital National, Ines IPTV, Dolce Info, and online on tablet, mobile phone and at www.travelmix.ro/live.
01.2017 – 10.2018 Brand Manager
Inedit Tv, BUCURESTI Domain: Radio-Television
Responsibilities: General Management.
Brand Management. Program Strategy. Marketing
02.2016 – 03.2017 Vice President of the Local Organization of PNR Sector 3
New Romania Party, BUCHAREST Domain: Legal
Responsibilities: Political formation founded on April 25, 2015. The New Romania Party was officially launched on September 1, the date from which the procedure for registering and recruiting new members began. The main goal of PNR is to create a real alternative to the current political class, attracting serious, competent young people, with a desire to get involved, in order to start the real change of Romania.
Without involvement, there is no change. Together we build a New Romania, for us, for you, for you.
06.2013 – 10.2013 Brand & Marketing Manager
Travel Mix Channel, BUCHAREST Domain: Marketing
Responsibilities: Brand Management, product management, development, sales.
02.2013 – 10.2018 Brand Manager
SC INEDIT TV, BUCURESTI
Field: Media – Journalism
Responsibilities: Marketing Communications; Branding & Identity; Public Relations; Corporate Communications.
02.2013 – 06.2013 Producer/Director TV
Inedit TV-National Folklore Television, BUCURESTI Field: Radio-Television
Responsibilities: Media project-Talk Show personal development. Subtle transformations, conscious choices, focus, future leadership, emotional intelligence, holistic education.
10.2012 – 11.2013 Advisor
BCR Life Insurance VIG, BUCURESTI Domain: Management – Consulting Responsibilities: Corporate Sales
07.2012 – 09.2012 PR Manager
Expression Caffe, BUCURESTI Domain: Marketing
Responsibilities: Communication & Marketing Manager
03.2012 – 01.2024 Consulting
Strategy and brand identity. Artistic management, BUCURESTI Domain: Management – Consulting
Responsibilities: Consulting. Image building. PR. Sales. Advertising; Increasing the visibility of major players in the market, corporate area, unconventional events/training
as well as from the commercial area, (entertainment industry, location branding). GMC Romania, www.goldenromania.ro.
11.2010 – 08.2012 Media Group- pos. Account Manager
TirMagazin, BUCURESTI Domain: Marketing
Responsibilities: Media Management; Marketing Communication. Editor of the print edition of Tir Magazin and Investigatorul.
Sales for media products in the portfolio, including the traffic police website: www.politiarutiera.ro.
08.2010 – 01.2024 Editor-in-Chief
MegaBacau; Independent project, Bacau Domain: Media – Journalism
Responsibilities: Bacau media project; Regional online newspaper-news, events. www.megabacau.ro
07.2009 – 03.2010 Financial Consultant
ING Insurance / Investment Management, BUCURESTI Domain: Banks
Responsibilities: Group Sales (financial products / insurance / private pensions)
05.2009 – 10.2009 Management Consultant-Bucharest
S.C.Stand Consulting& Management SRL, BUCURESTI Domain: Management – Consulting
Responsibilities: Marketing-New Media
01.2008 – 01.2024 Brand Manager
GMC Romania, BUCURESTI Domain: Management – Consulting
Responsibilities: Organizational diagnosis. Brand management. Organizational consulting. Adapted solutions, internal process optimization; Public Affairs, Goldenromania Bucharest, www.goldenromania.ro
10.2003 – 06.2004Collaborations and activities in the area of Talent Management. NGOs, education, mentoring, publishing houses, media, artistic performance at a global level. Competitive intelligence Solutions. CSIS&GAActivities and societies: Global beauty contests . Innovative solutions. Performing Arts. International projects: fashion&beauty&culture; Collaborations and activities in the area of Talent Management. NGOs, education, mentoring, publishing houses, media, artistic performance at a global level. Competitive intelligence Solutions. CSIS
Education through information and knowledge. Leadership.
Talent management. Soft Skills. Branding Romania. Beauty Ambassadors. InnovationEducation through information and knowledge. Leadership. Talent management. Soft Skills. Branding Romania. Beauty Ambassadors. Innovation
09.2008 – 06.2010 George Bacovia University Bacau
Specialization: General Economics City: Bacau
Diploma: Master
Details: Business Management – General Organizational Management
09.2004 – 09.2010 “Lucian Blaga” University of Sibiu
Specialization: Communication and Public Relations City: Sibiu
Diploma: Bachelor’s degree (faculty)
Details: Communication and Media Studies
09.2004 – 09.2010 “Mihai Eminescu” High School in Bacau
Profile: Vocational
City: Bacau
Details: healthcare: medical assistant
PERSONAL SKILLS
Mother tongue Romanian
Known languages English – conversational intermediate level
Communication skills – Ability to listen actively and understand the needs of the interlocutors, thus facilitating efficient and constructive communication.
Experience working in multicultural environments, demonstrating adaptability and respect in communicating with colleagues and clients from diverse cultures and backgrounds.
Ability to convey complex information in a clear and concise manner, both written and verbally, adapting communication style to different audiences.
Experience in public presentations and speaking in front of large groups, with an emphasis on clarity, engagement and conveying a compelling message.
Effective use of modern communication technologies, including email, social media platforms and video conferencing software, to maintain effective and remote communication.
Excellent negotiation and mediation skills, with a proven track record of resolving conflicts and facilitating mutually beneficial agreements.
Digital skills
category B – 2005
ADDITIONAL INFORMATION
Certificates (Publications, Certifications,
Presentations, Projects)
Executive CoachingExecutive Coaching Vocational Counselor
HR Manager-certified
Skills and abilities:
Experience in brand and image building in mass media, thematic television, tourism and folklore, as well as in political projects.
Skills in public speaking, financial education, HR management, sales and sales courses.
Experience in financial and business consulting, organizational diagnosis.
Skills in organizing and managing events under an international license.
Skills in the production and coordination of TV programs, media strategy and show moderation.
Experience in representing international brands in a franchise system.
Personal achievements:
Participation in beauty contests, involvement in modeling and photomodeling for local publications.
Training in coaching, vocational counseling and non-formal personal development.
Roles of international jury and national manager in beauty events.
Creation and management of special events, including in the field of fashion and beauty.
Personal qualities:
Ambitious, perfectionist, passionate, people-oriented.
Leadership skills, talent in interacting with people.
Ability to manage risk, time and stress effectively.
Solution-oriented and positive.
Interests and passions:
Interest in fashion, participation in beauty-related events and projects.
Passion for promoting national values and heritage.
Activities related to the development of young talents and the promotion of authentic Romanian beauty.